After the successful launch on the Uddingston, the template was created for a role out programme of the remaining stores. The presentation generated projects a strong complimentary image underlying Sterling’s varied product offer.
The difficulty of the site size was addressed by the introduction of a mezzanine floor, which was designed with a void to the front entrance, providing the ideal space for large hanging 5 metre square lifestyle graphics. Interchangeable banners were arranged as to not obscure the visibility onto the mezzanine.
The specific imagery was selected as to compliment the displays below but also to make a strong statement through the feature displays. Additional features of lifestyle graphics were introduced opposite the main staircase on the mezzanine level in the bedrooms department. This was a series of pictures arranged in separate block, which ‘bled’ into one another presenting a strong jigsaw montage, complimenting the areas products.
Strong zoning, whilst still allowing movement and growth within departments segmented the combination of traditional and contemporary offering. Flexibility was a paramount issue when designing and implementing the shop fitting elements.
The overall ambience strongly illustrates the change of presentation, which will form the basis for future refurbishments, its personality and image combine to communicate a unique selling offer in a warm relaxing environment.
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